Here Are The Whiskeys Bartenders Think Deserve More Hype

January 29, 2020
It’s sad to admit, but the alcohol world is — at least to some degree — dominated by hype. Sure, there are brands that sell no matter what (Johnnie and Jack aren’t going anywhere), and top-end brands are a little more bulletproof as long as their quality stays intact, but if you look at why Bulleit is poured in every bar in America and the similarly priced but superior Four Roses Yellow Label is hard to find, well… that’s the hype machine at work...