Whiskey Can Teach Us A Thing Or Two About Innovation

February 11, 2020 by Chuck Swoboda
Just ask the old-school distillers—and the ‘new kids’ who are disrupting the market. Imagine that you run a business where, above all else, your customers value how long it takes to make your product. The longer it takes, the better the outcome—or so believes the customer. You’ve become an expert at using time to make the best product possible. And that, hands down, is your competitive advantage...