This is typically the connoisseur’s preference, allowing the drinker to most clearly distinguish the flavor an aroma profile of a given bourbon.
A more approachable way to enjoy bourbon, as the melted ice will subtly dilute some of the flavors, but can often "bring out" certain nuances.
Bourbon has long been enjoyed in cocktails due to its unique flavor and versatility. From the Kentucky Derby drink of choice, the Mint Julep, to the sophisticated and timeless Manhattan, and dozens of other popular concoctions, the possibilities for bourbon cocktails are seemingly endless.
Creating a simple mixed drink makes bourbon highly drinkable. Both ginger ale and cola have been longtime favorites for their complimentary flavors. Other favorites include soda water and lemon-lime soda.